The creative director-led AI production studio built around craft, taste and human creativity.
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Updated showreel.mp4
HOW WE MAKE
AI where it’s powerful. Human craft where it matters.
We use the right production approach for the idea... pure AI, craft-led creators, or a hybrid of both... to deliver the best possible work.
The result: the right output, every time.
WHY IT WORKS
Faster than traditional production.
More scalable than craft alone.
Better than generic AI output.
We make short-form product-centric or longer-form brand-building video ads and content that works.
WHO MAKES IT
All our work is creative director-led, not tool-led.
Our team comes from Meta, Mother, W+K and the world's best agencies bringing real creative thinking to a new production model.
And we partner with craft-led social creators who bring their human-made craft expertise too.
IMARA ANIIM 9-16.mp4Recent Work:
Recent Work:
We partnered with Media Trust, UN Women and Crucible Foundation to create this craft-led Creator collaboration animation to highlight the work of charity Imara and their art-therapy work for survivors of childhood abuse.
Shout outs:
Creators Rumpus Animation
Creator Jack Churchill
Creator Grace Ruyin
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