The creative director and craft creator led AI video production studio.
The creative director and craft creator led AI video production studio.
HOW WE MAKE
AI where it’s powerful. Human craft where it matters.
We use the right production approach for the idea... pure AI, craft-led creators, or a hybrid of both... to deliver the best possible work.
The result: the right output, every time.
WHY IT WORKS
Faster than traditional production.
More scalable than craft alone.
Better than generic AI output.
We make short-form product-centric or longer-form brand-building video ads and content that works.
WHO MAKES IT
All our work is creative director-led, not tool-led.
Our team comes from Meta, Mother, W+K and the world's best agencies bringing real creative thinking to a new production model.
And we partner with craft-led social creators who bring their human-made craft expertise too.
We partnered with Media Trust, UN Women and Crucible Foundation to create this craft-led Creator collaboration animation to highlight the work of charity Imara and their art-therapy work for survivors of childhood abuse.
Shout outs:
Creators Rumpus Animation
Creator Jack Churchill
Creator Grace Ruyin